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$7.10The Story
More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more valuesoriented, more flexible, and less egodriven than their male counterparts; as a result theyre creating company cultures that are better able to meet the demands of the new economy. Heffernans stories about real women making really serious profits is a must read for all entrepreneursmale or female, whether well established or just starting upas well as anyone seeking to understand what it takes to do business today.
Description
More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more valuesoriented, more flexible, and less egodriven than their male counterparts; as a result theyre creating company cultures that are better able to meet the demands of the new economy. Heffernans stories about real women making really serious profits is a must read for all entrepreneursmale or female, whether well established or just starting upas well as anyone seeking to understand what it takes to do business today.
