The Story
A complete revision of our marketleading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes smallbusiness management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decisionmaking, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a surveylike approach.
Description
A complete revision of our marketleading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes smallbusiness management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decisionmaking, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a surveylike approach.
