Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror and What We Can Learn from Them,Used

American companies steeling themselves against the threat of terrorism can learn a lot from Israel's experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust. How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction? Based on indepth personal interviews conducted in Israel by the author, Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.Readers will learn how to: * prepare for the worst * find new markets and customer bases * motivate in a stressful, uncertain environment * make a profit under previously unimaginable conditions * make quick, intuitive decisions * build flexibility into longterm plansPacked with fascinating firstperson accounts from CEOs, managers, and inthetrenches employees who have been through it all, Business Under Fire contains hardwon insights every business can learn from.