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The Success of the Navajo Arts and Crafts Enterprise: A Retail Success Story (Success Series)
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The Success of the Navajo Arts and Crafts Enterprise: A Retail Success Story (Success Series)

The Success of the Navajo Arts and Crafts Enterprise: A Retail Success Story (Success Series)

$11.49

Original: $38.30

-70%
The Success of the Navajo Arts and Crafts Enterprise: A Retail Success Story (Success Series)

$38.30

$11.49

The Story

From Kirkus Reviews In the new Success series, a history of the Navajo Arts and Crafts Enterprise (NACE), a tribal cooperative founded in 1975 to encourage Navajo silversmiths, weavers, and other craftsmen. Trahant intersperses the story of the cooperatives growth with biographical sketches and interviews of the Native Americans who work in the business: craftsmen, buyers, store managers, accountants, sales clerks, and publicists. Although these are interesting pieces, they interrupt the flow of the historical narrative, which often resembles an annual report. The book achieves its modest goal of showing positive role models for others of Native American ancestry, a goal which Roessel sets out in the introductory comments: I am tired of outsiders stepping into my community and supposedly telling our story. It is time that Navajos tell their own story. Add this to the shelves on contemporary Native American culture; it may also be of limited use in the business section. (b&w photos, index, not seen, appendix, glossary) (Nonfiction. 1214) Copyright 1996, Kirkus Associates, LP. All rights reserved. Product Description A history of the Navajo business enterprise that successfully markets tribal arts and crafts. From School Library Journal Grade 4 Up?The Navajo are known for their unique turquoise and silver jewelry and wool rugs. In an attempt to find a fair market for these artisans work and to establish quality control, the tribal government formed the Navajo Arts & Crafts Guild in 1940. In 1972, it was renamed the Navajo Arts & Crafts Enterprise (NACE). The soaring price of silver in the 1970s and public demand for Indian jewelry during that period almost put the organization out of business. The board of directors brought in retired Navajo Tribal Council member Raymond Smith in 1977 to try and turn the business around. Since then, NACE has grown into a multimilliondollar venture, with retail stores all over the reservation and in several border towns. This unique presentation describes the history and growth of NACE. Profiles of various administrators and several of the silversmiths and weavers whose work is sold to NACE round out the presentation. Blackandwhite photos appear on almost every page. A directory of Native American arts and crafts organizations concludes the book. An informative title, but one with limited appeal to children.?Lisa Mitten, University of Pittsburgh, PACopyright 1996 Reed Business Information, Inc.

Description

From Kirkus Reviews In the new Success series, a history of the Navajo Arts and Crafts Enterprise (NACE), a tribal cooperative founded in 1975 to encourage Navajo silversmiths, weavers, and other craftsmen. Trahant intersperses the story of the cooperatives growth with biographical sketches and interviews of the Native Americans who work in the business: craftsmen, buyers, store managers, accountants, sales clerks, and publicists. Although these are interesting pieces, they interrupt the flow of the historical narrative, which often resembles an annual report. The book achieves its modest goal of showing positive role models for others of Native American ancestry, a goal which Roessel sets out in the introductory comments: I am tired of outsiders stepping into my community and supposedly telling our story. It is time that Navajos tell their own story. Add this to the shelves on contemporary Native American culture; it may also be of limited use in the business section. (b&w photos, index, not seen, appendix, glossary) (Nonfiction. 1214) Copyright 1996, Kirkus Associates, LP. All rights reserved. Product Description A history of the Navajo business enterprise that successfully markets tribal arts and crafts. From School Library Journal Grade 4 Up?The Navajo are known for their unique turquoise and silver jewelry and wool rugs. In an attempt to find a fair market for these artisans work and to establish quality control, the tribal government formed the Navajo Arts & Crafts Guild in 1940. In 1972, it was renamed the Navajo Arts & Crafts Enterprise (NACE). The soaring price of silver in the 1970s and public demand for Indian jewelry during that period almost put the organization out of business. The board of directors brought in retired Navajo Tribal Council member Raymond Smith in 1977 to try and turn the business around. Since then, NACE has grown into a multimilliondollar venture, with retail stores all over the reservation and in several border towns. This unique presentation describes the history and growth of NACE. Profiles of various administrators and several of the silversmiths and weavers whose work is sold to NACE round out the presentation. Blackandwhite photos appear on almost every page. A directory of Native American arts and crafts organizations concludes the book. An informative title, but one with limited appeal to children.?Lisa Mitten, University of Pittsburgh, PACopyright 1996 Reed Business Information, Inc.

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