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$55.73The Story
The Global Cigarette provides the first authoritative account of The British American Tobacco Companys evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the companys own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts notably in China and India and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
Description
The Global Cigarette provides the first authoritative account of The British American Tobacco Companys evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the companys own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts notably in China and India and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
