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$12.90The Story
What do Toyota, Apple, and Zappos have in common?CUSTOMERCENTRIC CULTUREAnd now, with this researchbased method, you can replicate their success with your businessBased on more than 60 studies and the authors threeyear proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong customercentric culture do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc.Christopher Brown is the former marketing director for HewlettPackard for the South Pacific and is presently a Silicon Valleybased sales and marketing consultant.
Description
What do Toyota, Apple, and Zappos have in common?CUSTOMERCENTRIC CULTUREAnd now, with this researchbased method, you can replicate their success with your businessBased on more than 60 studies and the authors threeyear proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong customercentric culture do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc.Christopher Brown is the former marketing director for HewlettPackard for the South Pacific and is presently a Silicon Valleybased sales and marketing consultant.
