Strategic Marketing in Telecommunications

Offers telecom professionals guidance on how to tackle tough marketing issues in this changing industry. Leads readers on a tour of the marketplace as it exists today, and examines business, marketing, and technology trends influencing the market, drawing on candid interviews that reveal what is working and what is not for leaders and competitors in the industry. The author heads a consulting firm that lists most major telephone companies as its clients. Annotation c. Book News, Inc., Portland, OR (booknews.com)