Social Media: How to Engage, Share, and Connect

Updated to reflect the latest technological innovationsand challengesSocial Media: How to Engage, Share, and Connect will help readers understand and successfully use todays social media tools. Luttrells text offers: a thorough history of social media and pioneers of the field; chapters on specific subjects such as photosharing, video, crisis communication, ethics, and sticky social, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and realworld examples of successful social media campaigns.This book will become your goto reference guide for all things social mediarelated as it applies to public relations and the everyday duties of PR professionals.