The Story
The world of banking is changing, and in this new study from Financial Executives Research Foundation you can get a firsthand look at how financial executives and bankers are redefining the substance and practice of corporate banking relationships. Learn how companies and banks are carving out new parameters for providercustomer relationships, as both sides seek to mutually create value. The author ties together the disparate elements and tensions in the banking industry through case studies of eleven companies and four banks, including Chase Manhattan Corporation, Citibank, Northwest Airlines, The Gillette Company, and more.
Description
The world of banking is changing, and in this new study from Financial Executives Research Foundation you can get a firsthand look at how financial executives and bankers are redefining the substance and practice of corporate banking relationships. Learn how companies and banks are carving out new parameters for providercustomer relationships, as both sides seek to mutually create value. The author ties together the disparate elements and tensions in the banking industry through case studies of eleven companies and four banks, including Chase Manhattan Corporation, Citibank, Northwest Airlines, The Gillette Company, and more.
