Print and Production Finishes for Bags, Labels and Point of Purchase

Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned fullcolor photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audiences attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowdincluding foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, diecutting and lasercutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.