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$3.98The Story
How to Use Behavioral Design to Create Change in the Real WorldIn this groundbreaking book, author Morten Mnster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioral design and an accessible fourstep method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Description
How to Use Behavioral Design to Create Change in the Real WorldIn this groundbreaking book, author Morten Mnster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioral design and an accessible fourstep method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
