The Story
Intended as a casebook for advanced management courses in MBA programs and executive education, this volume consists of eighteen classic case studies from a variety of international businessesincluding General Electric, Gold Star, Johnson and Johnson, British Petroleum Company, and theMonsanto Companythat illuminate the major decisions of business life and provide executives with strategies for dealing with specific situations. To supplement the case studies, Aguilar discusses the critical issues faced by general managers and includes explanatory notes for each case as well asreferences for further study.
Description
Intended as a casebook for advanced management courses in MBA programs and executive education, this volume consists of eighteen classic case studies from a variety of international businessesincluding General Electric, Gold Star, Johnson and Johnson, British Petroleum Company, and theMonsanto Companythat illuminate the major decisions of business life and provide executives with strategies for dealing with specific situations. To supplement the case studies, Aguilar discusses the critical issues faced by general managers and includes explanatory notes for each case as well asreferences for further study.
