Flip: How to Turn Everything You Know on Its Headand Succeed Beyond Your Wildest Imaginings

What do the superstars of modern business have in common? An ability to flipto think counterintuitively and then act boldly, with no regard for business as usual conventions. one of the youngest and fastestrising stars on the international consulting and speaking circuit, Peter Sheahan reveals how the worlds most effective organizations and individuals distinguish themselves from the competition instead of running with the pack.Sheahan explores six major flips Action Creates Clarityto move forward you must act in spite of ambiguity. Fast, Good, Cheap: Pick Three, Then Add Something Extrathe new standard in every industry. To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff. Satisfy customers needs for engagement and contactits not just businessBusiness Is Personal. To win massmarket success, be courageous, Find It on the Fringe, and separate yourself from the competitive herd. To Get Control, Give It Upempower others to create, dream, and believe for you.Stick to what you learned in business school at your peril. Todays smallworld economy calls for a new way of doing business. It calls for Flip.