The Story
Businesses are finding that offering the best products, services, or prices isnt always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate actionoriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.
Description
Businesses are finding that offering the best products, services, or prices isnt always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate actionoriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.
