The Story
When Ohiobased Crown Controls was begun in 1945, there was no way to foresee that fifty years later, it would be the leader in the narrowaisle lift truck market, the largest manufacturer of electric materialhandling equipment in the world. How did this happen? In a narrative featuring an unlikely cast of characters, we watch this communitybased company educate itself to make the upwardly mobile journey to market domination.Demonstrated in scenes and anecdotes, the Crown story teaches fundamental entrepreneurial lessons. The economic parables of Crowns formative decisions provide a unique but universal parallel to any young business anywhere.
Description
When Ohiobased Crown Controls was begun in 1945, there was no way to foresee that fifty years later, it would be the leader in the narrowaisle lift truck market, the largest manufacturer of electric materialhandling equipment in the world. How did this happen? In a narrative featuring an unlikely cast of characters, we watch this communitybased company educate itself to make the upwardly mobile journey to market domination.Demonstrated in scenes and anecdotes, the Crown story teaches fundamental entrepreneurial lessons. The economic parables of Crowns formative decisions provide a unique but universal parallel to any young business anywhere.
