The Story
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.
Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.













