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Big Blues: The Unmaking of IBM—
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The Story
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.
Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBMs fall. 100,000 first printing. $100,000 ad/promo. Tour.
