The Story
From the Enron scandal to the Ebola virus scare, from oil spills to acts of terrorism, crises scar our age. And whether its an expensive product recall or a deadly airplane crash, any crisis can turn into chaosunless theres an effective management response plan in place.All Crises Are Global provides the basics of an effective crisismanagement plan. Marion Pinsdorf gives managers the tools and sensitivity to deal with the catastrophic effects of a crisiswhether it touches on the organization itself, the media, competitors, partners, government, or victims. Filled with realworld examples of successes and failures (from the Arthur Andersen meltdown to the attacks of September 11), Pinsdorf shows how to plan for, manage, monitor, and mitigate the effects of crises large and small.Spread instantaneously to a litigious world by global media, crises can no longer be contained or controlledonly anticipated and managed. Executives can manage the impact of even largescale events by quickly taking responsibility for the human and financial costs of an organizations mistakes.Pinsdorf provides techniques for building smart organizations that react quickly before problems escalate into crises. Practical, tested, and wise, this book helps all managers look for trouble spots and deal with them effectively.
Description
From the Enron scandal to the Ebola virus scare, from oil spills to acts of terrorism, crises scar our age. And whether its an expensive product recall or a deadly airplane crash, any crisis can turn into chaosunless theres an effective management response plan in place.All Crises Are Global provides the basics of an effective crisismanagement plan. Marion Pinsdorf gives managers the tools and sensitivity to deal with the catastrophic effects of a crisiswhether it touches on the organization itself, the media, competitors, partners, government, or victims. Filled with realworld examples of successes and failures (from the Arthur Andersen meltdown to the attacks of September 11), Pinsdorf shows how to plan for, manage, monitor, and mitigate the effects of crises large and small.Spread instantaneously to a litigious world by global media, crises can no longer be contained or controlledonly anticipated and managed. Executives can manage the impact of even largescale events by quickly taking responsibility for the human and financial costs of an organizations mistakes.Pinsdorf provides techniques for building smart organizations that react quickly before problems escalate into crises. Practical, tested, and wise, this book helps all managers look for trouble spots and deal with them effectively.
